of Hope opens a package from  A model wearing a headband from Headbands the company.
Changing the donation model during the COVID-19 outbreak was key for Headbands of Hope. Headbands of Hope
Felix: So what were the hard things? What were some industry email list surprising or unexpected challenges that came with this shift?

Jess: Headbands of Hope had the  A model wearing a headband from Headbandslargest

volume of orders ever. So operationally, we were unprepared for this. We have our own warehouse, and we have employees in the warehouse who are spending 12 hours a day processing orders, and a lot of the orders that we were supposed to ship ended up being late, past the date that we would normally promise customers to receive their orders. We decided a long time ago that we wanted to be completely transparent about our business. Be transparent about our mistakes, our mission, where our headbands go after every.

purchase So we ended up having to send thousands

Emails to people letting them know that their orders were going to be late. I think 2% of them asked for a refund. It was really cool to see the camaraderie of our customers and the community also being very forgiving of small businesses who were just trying to keep juggling things and making ends meet. I remember one of our ranking factors and mobile optimization customer service reps, she sent out this email to everyone, and she copied and pasted all of the positive responses from people after we sent america email out the delayed delivery email, and the subject line was, “People are nice.” Because that’s a major source of anxiety for all of us.