- Title – the best will be a short and catchy headline that will attract attention. In journalism publish! in the print! press, you can allow yourself more fre!om. The title can be surprising or controversial. When your article is publish! on the Internet, you must adapt to the rules of SEO Copywriting and match your headline to the key phrases enter! by the recipients. The title can be in the form of a question to the reader or a declarative sentence,
- introduction – the lead is intend! to interest the reader and convince him to the further rule. Many authors already put forward their main hypothesis here, and in the development they focus on providing arguments that are to support it.
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In the headline, however
- You can also use a rhetorical question list to data ask! to the reader, tell a short anecdote relat! to the topic or describe the situation you will be discussing,
- development – this is the main body of the article. It should consist of at least 2-3 paragraphs (a journalistic text can also be much longer). It is important that each paragraph thoroughly discusses the issues rais! regarding the course of events, behaviors, phenomena, decisions, people or other information that is your starting point for discussion. In the development, you must present your position on the topic and convince the reader why it is the right one. Here you should also respond to any counterarguments put forward by opponents,
- conclusions – should summarize the problem in a very concise way and draw your conclusions. This part of the journalistic article connects it into a logical whole, so it cannot be separat! from the previous sections. A good conclusion will make the reader remember the content of your article for longer.
Follow the most important rules regarding the !iting of journalistic and online texts:
- use short paragraphs – separate financial savings with accounting software subsequent thoughts and threads into new paragraphs so that the article does not turn into a long block of text that few people will want to read to the end,
- add subtitles (h2,h3 headings),
- use dynamic language – use the present tense and replace the passive with the active voice,
- give up negations (it is better to write that something is, rather than that something is not, because readers may subconsciously not take the word “not” into account),
- use simple language – avoid professional or scientific terms, and explain any industry terms in a box next to the text.
Ne! a good journalistic article?
We’ll be happy to write it for you. Copywriters ukraine business directory from Escreo have extensive experience in creating various forms of texts from many fields. Just provide us with the subject matter, arguments and opinions you want to include in your text, and we’ll prepare an attractive text containing an interesting headline, an attention-grabbing lead, clear development and a concise conclusion with conclusions.