We call our efforts to analyze groups according to their level of participation at these levels “social technography.” Brands, websites, and other businesses that embrace social technology are encouraged to first analyze their customers’ social technographies and then use that data to develop their social strategies. The As you can see hierarchy is presented as follows. Graphs (Behaviorgraphics) Introducing behavior graphs… 2007 With the passage of time, social media has increased in number of users and has become popular among general users.
And the ladder of social technographies has also evolved
In January 2010, Forrester’s Josh Vernoff updated his popular social technograph ladder to visualize and categorize the current state of consumer participation in the social web. exponentially, and indian phone number sample in some cases, levels of participation in defining social experiences have doubled. At the same time, the definition itself has also evolved to better reflect the behavior of today’s social media users. Creator (producer) 2007 – 13% 2010 – 24% Critics 2007 – 19% 2010 – 37% Collector 2007 – 15% 2010 – 20% Joiner (Participant) 2007 – 19% 2010 – 59% Spectator (viewer) 2007 – 33% 2010 – 70% Inactive (non-participants) 2007 – 52% 2010 – 17% 2010 This year, Forester noticed some notable activity, confirming the addition of a new rung to the technograph ladder. This tier is located in the second tier, following the creator.
According to Forrester, the United States appears
To be becoming a social powerhouse. A new Forrester survey of more than 10,000 consumers found that one in three Americans who use the Internet is a “conversationalist. Conversationalists Estonia Phone Number List are the type of people who update their status on the. Status sphere (a social network with an update window) at least once a week. Conversationalists account for 33% of current online social behavior. The study also analyzed people who fit into this category. 70% were over 30 years old.
