What is beautiful is what pleases – in B2B online communication, what is experienced as functional and structured is particularly pleasing. beautiful and what does beauty, creates trust and identity, and improves the user experience.
Beauty is always in the eye of the beholder! But what is beautiful? Beauty always has something to do with sensory perception. This corresponds to the Greek word aisthesis – aesthetics.
But what exactly is it about?
The “perceptible experience”, i.e. the “experience band database of beauty”. Design principles describe all the rules, definitions and descriptions for creative work. In design, analyses of user behavior or surveys on the “experience of beauty” reflect these principles. For example, the individual sensory experience of the website, e-mailing, etc.
Principles create order and this also has to do with beauty. Beautiful and what does beauty what is ordered and structured is perceived as pleasant. It holds the world together and creates harmony and a feeling of well-being.
This feeling of well-being in beautiful things inspires and motivates. These are important factors, especially in B2B online communication. A positive feeling is crucial in the often long purchasing process and the pre-selection make a lasting impression with web fonts for b2b websites of suppliers. Companies rely on their B2B online communication to convey this feeling. This is how beauty becomes a guarantee of success in B2B.
But beauty is not just about sensations
It must also be functional. The web design, the text, the layout should not only trigger sensations, beautiful and what does beauty they must above all be functional. This plays an essential role, especially on the Internet. Time is short and the need for information is great at the moment of searching.
Conclusion: If B2B online communication is focused on beauty, it automatically pursues the natural goals of human sensibility. Successful and “beautiful” B2B online communication is based on the eye of the beholder. The strategy of such cameroon business directory B2B online communication takes structure and functionality into account and thus creates a harmonious image for a unique user experience.
You can read about how beauty acts as a competitive advantage in B2B online communication in the second part, “Beauty as a competitive advantage in the B2B environment.”