Beauty goes hand in hand with structure, order and practicality. B2B online communication must therefore also be geared towards the user’s needs for a “beautiful experience”. Beauty as a competitive advantage But what advantages does beauty bring in B2B?
Company websites
B2B online shops in particular must be 99 acres database designed harmoniously. This way, they can quickly guide users to their desired destination and make a purchase decision. Harmony is one of the design principles and therefore a clearly predictable form of beauty.
The golden ratio describes this harmony. It is the natural harmony that can be found in both art and technology: flower petals, for example, grow according to the golden ratio in order to make the best use of sunlight. A website design that is built according to the golden ratio is subconsciously perceived as harmonious and appealing.
Perception is not determined by the object itself
The website, the imagery, the email. The aesthetic feeling comes from the viewer and must be taken into account in the design. Beauty is what gets users to their destination quickly and gives them a pleasant feeling. A clear competitive advantage in B2B online communication.
“The newsletter is nice because it reached website usability in line with b2b criteria me at the right time of day and at the right point in my decision-making cycle. Beauty as a competitive advantage The landing page is nice because after my search query I have all the important information at a glance with just one click on the ad. The online shop is nice because I can select and order easily and the design in CI colors creates trust and gives me a pleasant feeling. The website is the customer’s living room.”
Aesthetics will represent a competitive advantage in the future, especially in B2B online marketing. Because it is beauty that aims at functionality and efficiency.
Conclusion
Beauty and aesthetics drive B2B online cameroon business directory marketing in the industrial sector. This is achieved through functional and target group-oriented strategies. Beauty as a competitive advantage The B2B online strategy forms the golden ratio in which every part works optimally.
You can read about where else this design principle is used in the last part of the series “How and where does beauty work in B2B online communication”.