Jesse: We had a conference scheduled for March Felix: What was your first reaction when the pandemic hit? 21st, and if I had to pick the c level executive list worst date to hold a conference, it would have to be that date because everything started to unfold the week before. I remember when I started hearing rumors about COVID, you don’t know if it’s real, how serious it is,

It’s just a huge uncertainty, so Felix: What was your first reaction when the pandemic hit? you just keep

going as if everything is going to go back to normal. It’s like a hurricane, it comes one day and then it’s gone. When I realized this was going to be much bigger, you get to that crossroads where you how to track results and improve them? have to make a decision, and I say in my book, Chasing the Bright Side, that hard times actually give us a choice.

An excuse for us to do less

or they can be a reason for us to do more. At that moment, we decided to pivot. We realized there were a lot of hospitals that needed masks. Hospitals across the country didn’t have enough masks to meet all the needs. So we changed our model and paused on donating headbands and switched to donating masks. In just a few weeks since all ao lists this started, we’ve donated over 100,000 masks to over 200 hospitals across the country.