One of the most popular streaming platforms in the world is planning to change its business model to give greater importance to advertising.

According to its official website! Netflix is ​​a subscription-based streaming service where users can watch series and movies through a device (television! computer! smartphone! etc.) connected to the Internet. Currently! the platform offers different monthly subscription plans! however its plan that includes commercial breaks has become one of the most popular.

Netflix has publicly admitted to adding around eight million new subscribers globally! with approximately 45% of users opting for an ad-supported plan.

This trend indicates that people are starting to choose affordable plans! even if they include ads! which means an extraordinary market opportunity for advertisers.

Current Overview

The streaming platform has made the decision to phase out its lower-priced ad-free subscription in the UK and Canada! with plans to scale up this strategy to the US and France.

In addition! Netflix is ​​testing pause ads that appear when users stop watching their content for a few minutes.

How does Netflix’s change affect advertisers?

With the increase in subscribers to advertising plans! Netflix opens an important window for advertisers! because the streaming platform will be forced to increase its ad inventory.

“Our advertising revenues are growing satisfactorily and are whatsapp data becoming a more significant contributor to our business!”

Netflix said in its earnings report.

Thanks to Netflix’s shift in business

model to prioritize advertising and subscriber retention! advertisers have the opportunity to take advantage of the streaming platform’s gateway to thousands of screens around the world.

Of course! this move to remove the cheapest ad-free plan from some countries may slightly upset subscribers in that region! but the streaming platform is confident how much time do your salespeople spend trying to convince your lead? that its decisions will attract a greater concentration of viewers to the streaming service.

The Google Ads platform that helps app developers make money is making some changes that may negatively affect users.

Google AdMob is a platform focused on creating and paying for high-quality ads to promote products or services to app users. It basically works by designating a space for ads within an app ! then AdMob collaborates with advertisers interested in displaying their advertising in the space designated by app developers! finally advertisers pay to show ads that thailand lists are relevant to users.

With this operating model! AdMob has the ability Netflix’s ad to maximize the value of impressions by combining advertiser demand around the world with new ad formats. This way! everyone wins! or at least that’s what Google says.

However! the new update ! which is expected Netflix’s ad to occur in the next few days! restricts ads in private communications among a series of other changes.

How does the new AdMob update affect advertisers?

Changes to AdMob’s policies will affect how and where ads are placed within apps! specifically in communication spaces that are called “private”

This change is expected to directly impact monetization strategies planned by developers or application managers.