The analysis by the German media monitoring agency from 2012 shows an increase in published social media guidelines are on trend: According to the analysis, almost two thirds of the social media guidelines were published by private sector companies.
The analysis also revealed that there is room for improvement in the content of the social media guidelines. For example, there is often no contact person that employees can reach if they have questions about the social media guidelines. In addition, there is hardly any information about the length of time social media is used during working hours.
A social media guideline should also take these points into account. In addition, social media guidelines should be designed with the involvement of employees and the works council, among others.
Concept, content and introduction are important!
The general rule is: “Less is more”. A set of zalo database rules that is too long is off-putting and not very practical. The best social media guidelines are ineffective if the guidelines are on trend workforce does not accept them. A comprehensive introduction campaign with information mailings, posters and flyers is therefore required. Workshops in small groups in particular break down prejudices against the social media guidelines. Statements from employees on how to use social media sensibly also help to increase acceptance of the lead generation through b2b social media marketing? social media guidelines. Explanatory videos on the social media guidelines have also proven to be useful when introducing them.
Conclusion
Social media guidelines serve B2B companies as legal protection and usage regulations during working hours. B2B companies also benefit from regulations on networking among employees as well as with customers and partners. Trust in the company guidelines are on trend is strengthened when employees are explicitly motivated in the social media guidelines to get involved as company ambassadors on the Internet. Ultimately, it is important that a social media guideline is always individually tailored to the strategic direction and needs of the company.
Book recommendation
Social media management has now become cameroon business directory mandatory for many companies. The new challenge for marketing, PR and customer communication is the professionalization of digital dialogue. For further reading and in-depth study, we recommend the book “Social Media Management” by Felix Beilharz from BusinessVillage.
