Get the timing right: Stay ahead in the feed by publishing during the best times to post on Instagram.
Know what your audience wants:
With Instagram prioritizing post popularity, engagements matter. Tap into your insights to understand what posts your audience engages with the most. If you’re a Sprout user, your Post Performance Report will pull your top Instagram posts, as well as top posts for all of your other channels.
Screenshot of the Cross-Channel Post Performance report in Sprout
Tap into Instagram influencer marketing: About 58% of marketers plan to use Instagram for creator collaborations in the coming months.
Use Stories: Half of Instagram users visit a website after seeing a brand promoted in Stories. Post on your Story and use interactive elements like stickers or direct people to your link in bio throughout the day to create engagement opportunities.
Industry average: 4-5 posts per day
A graphic showing that the best frequency to post on Facebook every day is four to five times.
With just under 3 billion monthly active users, Facebook dominates the digital space. Around morocco phone number data 71% of consumers and 65% of marketers expect it to be one of the platforms they use the most this year.
Facebook remains a key place to invest energy. Its advertising capabilities can help you find and reach more of your audience. And it’s the go-to platform for 60% of consumers when they need customer service. The industry average of 4-5 daily posts is a lot. Stay organized by keeping a social media calendar and schedule Facebook posts.
Here are a few tips on staying ahead in the Feed:
Tap into advertising: Facebook accounts for over a quarter of all digital ad spending. With organic reach dropping, use ads and boost posts to expand your reach.
Experiment with video: In-Feed video content is the most popular type of video on Facebook. The samuel berrios director service operations Facebook Feed prioritizes the types of content people interact with most, so tap into video’s popularity.
Understand what your audience wants to see:
The algorithm weighs how often people interact with your posts, and post popularity. Look at your analytics to see what kinds of posts your china numbers audience likes the most to boost these factors.
Bonus tip: Encourage more engagement on your posts by knowing what your audience wants to see. Sprout’s Post Performance Report offers an easy way to quickly see your top posts by engagement, impressions and more.