not tied to the logic whereby both the franchisor and the franchisee win and it is not possible to do business together, everything is destined to sink completely.
It doesn’t work like that: you don’t give away your know-how and then let the entrepreneur take on all the responsibility of running the business and making it work.
You must consider your franchisee
as your partner: you follow him in the training path, you support him during the opening of the store, you accompany him in believing in chine directory you and in your project.
Only in this way will you be able to create a solid, functional and fruitful network of partners.
If you want to do franchising just to make money, to special lead earn more, it is likely that you have a problem with margins, with a business plan .
Franchising is like a love relationship:
first I understand the other person and then I fall in love with them.
It also works the same way with the numbers that govern the my small local reality has continued laws of franchising, but… we will discover these numbers later.
For now, fix this sentence in your mind: for me, franchising means thinking of a solid network, a group, and whoever is within this group WINS and must do so at all costs.