Settling into Sprout Social
Part of being new to the role and new to the company was having to develop both general software engineering skills and Sprout-specific domain knowledge. I found that tasks which required general programming malta phone number data knowledge to understand were the easiest for me to solve. However, tasks that required knowledge of Sprout’s architecture took time for me to tackle and I had to rely on my team for help. While there are some problems you can solve by reading documentation online, you can’t always find information that is relevant to the work that you’re doing—being able to ask others for guidance is crucial.
One of the first things
that stood out to me when I joined Sprout was how collaborative the development process is. I knew that it took entire teams to develop features, but I didn’t know what that looked like in practice. I quickly realized that releasing a successful feature required many people in james oconor senior vice president, us healthcare strategy and development different roles working together—from product managers defining project requirements, to designers creating mockups and engineers implementing features. Collaboration wasn’t something that was optional, but a necessity in accomplishing our team’s goals.
All this to say
setting up a Discord community may require more attention and investment to reach fewer people. However, there’s a tradeoff. Those people and that community (when cultivated carefully) will build a deeper relationship with your company. Discord allows for a two-way conversation between the brand and its community, making them feel like they are part of the organization—not just end customers.
To start a new Discord server, click the plus sign china numbers below the server icons on the left side of the screen.
Screenshot of Discord’s homepage with an arrow showing where to click to create a new server
From there you can create a server from scratch or choose a template.
Screenshot of the options Discord shows to create a new server
The templates give you a list of channels to start with that you can edit if you want.
Once you’ve selected your template (or lack thereof) you’ll be prompted to select your server name and upload an icon.
Screenshot of options to customize a new Discord server name
Congrats.
After you’ve created your server, you’ll need to create channels.
Encourage employees to post: There’s a reason 68% of organizations say they have an employee advocacy program. Employee-shared content can see around 8x more engagement compared to content shared on brand channels.
Post questions: But don’t ask people to respond by using reactions. A recent LinkedIn algorithm change will penalize you.
Respond to comments: Responses reward those who comment. They also bump your content back up in the news stream.
How often should you post on Twitter?
Industry average: 3-4 Tweets per day
A graphic showing that the best frequency to post on Twitter is three to four times a day
The birthplace of the hashtag remains a go-to platform for trends and emerging news stories—57% of Twitter users who get their news on the platform say it’s boosted their understanding of current events.
Things move fast on Twitter. Reportedly, the average lifespan of a Tweet is just 18 minutes. Following the industry average of 3-4 Tweets a day can help you avoid a single daily Tweet getting lost in the feed. And its conversational, “stream of consciousness” nature makes it an easy place to create lighthearted posts without sacrificing your voice or brand persona.