For almost every B2B company, lead generation is one of the most important marketing goals. However, only about 31% see lead generation as the goal of their B2B social media marketing! Why?

However, the study

B2B Social Media in Practice 2012″ Lead business owner database generation through by creative360 and the Siegfried Vögele Institute has shown that currently only 31.4% of all B2B companies name lead generation as the goal of their social media marketing. The reason for this is primarily that B2B companies are asking themselves how lead generation can work via B2B social media marketing.

In the last blog article, “Social media is better suited for B2B than for B2C” , the excellent suitability of B2B social media marketing for lead generation, which results from its specific characteristics, was already described.

Opportunities for lead generation in B2B social media marketing

The following shows where opportunities for Lead generation through lie in B2B social media marketing. In order to explain the advantages of lead generation via B2B social media marketing, we first need to create a common understanding of a lead.

A lead is a potential customer who expresses interest in a product or service. A lead is therefore a qualified interested party who leaves their social media guidelines are on trend contact details for information on a specific topic (e.g. via white paper), for a product demonstration or a direct offer.

Identifying a lead goal and integrating it into the website or a microsite does not necessarily generate leads. This requires marketing that lead goal across various channels. In particular, marketing via B2B social media marketing offers various advantages for companies.

B2B social media marketing

Is characterized by the possibility of sharing relevant content, which achieves a high reach. By integrating social sharing options for lead goals or by actively distributing them in social networks . There is a high probability that the lead goal will be shared by users if it is relevant. On the one hand, this increases the reach enormously. Lead cameroon business directory generation through On the other hand, experience shows that . Interested parties are more likely to use the lead goal if it was recommended to them by a friend or business partner in the network.

Since content from social media is now being ranked better and better by search engines . Marketing via B2B social media marketing can also have the side effect of search engine optimization. The probability that a user will become aware of the lead goal increases considerably.