The most important thing to look for in a good marketing strategy is a company that will take the time to learn about your business, understand your target audience, and then build a marketing strategy around that. Ideally, the process of developing your business should be collaborative, where you don’t just go to an agency and ask for something specific. You want to give the agency time to present their best ideas so they can bring their expertise to your business.
Services provided by a marketing agency in Chisinau
Marketing agency Chisinau offers a wide range of services, including development of marketing strategies, social media management and SEO optimization.
1. Marketing strategy
The most important thing a marketing agency does is marketing strategy. This is where their expertise comes in, and this is where going beyond your organization will be most beneficial. While many people can learn how to work an advertising platform or email marketing system, marketing strategy takes experience and time to perfect.
Your marketing strategy should include key performance indicators, goals, and clear audience targeting. Creating a marketing strategy can take time, and companies are often anxious to start marketing to see results. Just know that this step is critical to achieving the best results.
Use real language over ad copy.
Real language consists of unpolished phrases, hesitations, and email data vernacular. Real language is passionate and personal.
Corporate speak goes out the window when the CEO sits on the stage, legs dangling and then talks upfront and personal with the rank and file.
Or consider Martin Luther King’s speech in which he used everyday language to paint a picture of a dream.
Use symbols instead of spreadsheets.
Numbers on a page and banners on a wall have no emotional buy-in.
Look at the current dramatic increase in donations to ALS because top 5 garden lighting ideas of the Ice Bucket Challenge a few years ago.
The horrific data behind ALS has not shifted but rather, when 29 year-old Pete Frates, BC grad and former college baseball player announced he had ALS (Lou Gehrig’s disease), he prompted a scheme to raise awareness and raise research money.
Freeze out the disease for which death is the only outcome.
To be fair. social media spread this symbol and generated a massive response. But without the symbol, social media would not have had such success.
Share wisdom instead of data.
Content marketing exists in almost every aspect of a marketing plan, including email, blogs, websites, social media, PPC, etc. That’s why it’s such an important part of your overall marketing strategy. Bad content can be the reason you see limited or no results from your efforts.
4. Email Marketing
As you create new content, you will want to get it to your prospects and customers. New content provides the perfect touchpoint for your customers. While email is part of content marketing, there is more to it than just creating content. You will also want to be strategic about your email template in terms of where your calls to action are, how you format the content, and who you send it to. For example, list segmentation can help you gain a deeper understanding of your email list and what your audience is interested in.
Email marketing involves a carefully thought out strategy. This is where having an agency comes in handy because they will have an email expert on staff so you don’t have to hire a full marketing team yourself or find a unicorn marketer who can do it all and do it well.
Use storytelling instead of telling.
Leaders need to be great teachers. Great teachers use stories as a contact lists way to make a point memorable.
Consider the parables from the Bible, Aesop’s fables, or the letter from a non-profit that relates the STORY of a person who was helped by the charity.