Large images, powerful texts and an emotional impact increasingly dominate B2B websites. Website usability aims to align the website with the information and usage needs of visitors.
Usability tests are a proven way line with B2B criteria to find out what website users really think. Only with a lot of experience, comprehensive knowledge and the results of these tests can the highest possible user-friendliness and thus website usability be achieved.
Factors for high usability of B2B websites
Today, very good website usability is much vk database more than the harmony of images, colors, shapes and text. SEO and usability have been closely linked for some time. Since emotional images and moving images (videos) are increasingly being used in line with B2B criteria online communication, usability plays a crucial role here and in conjunction with SEO for images and videos.
For many B2B companies, lead generation or online sales via the website are important. Therefore, great attention must be paid to the texts. The reading habits of users on the Internet have changed over the years. Whether a text is read, only read selectively or skimmed is essential for the structure of the website and its usability.
The type of user guidance and the design beauty as a competitive advantage in the b2b environment! of the interaction elements and buttons, for example, is crucial for the conversion rate. However, it is important to consider whether these are implemented graphically or via CSS, which can influence and change the website usability, loading time of the website and also SEO relevance.
Consider orientation towards mobile access
Our articles Creating line with B2B criteria websites with responsive web design and the increasing importance of the mobile web in . B2B have highlighted important aspects of why the mobile web is becoming increasingly important for B2B. It should also be mentioned that today’s B2B websites should be conceptually and structurally aligned . Towards mobile access from the start as part of a reorientation. How a website can be used on mobile devices is also part of website usability.
Utilizing hidden potential for website optimization
There is hardly a case where a website cannot be optimized. There are many reasons: insufficient consideration of user behavior, outdated websites, user line with B2B criteria habits and trends in website design and website usability have changed significantly, conversion rates do not meet goals and expectations, bounce rates are too high.
Usability testing helps you find out how your visitors use your company website, what information is important to them and what problems cameroon business directory they may encounter. By understanding these facts, you have the opportunity to make your website better and more user-friendly.
Usability testing should be considered in addition to web analytics data, personas, target group surveys and consulting. The UINSPECT white paper explains in 6 pages why usability testing is so important .
