Typography is the basis of a memorable identity and individuality. It ensures strong differentiation from the competition and a uniform appearance in print and web. This plays a crucial role for B2B companies in establishing themselves on the market.

The world of typography

We encounter typography every day. It can be found paytm database everywhere: from posters to advertisements to package inserts. Make a lasting impression The type of font chosen determines the effect of a text; however, due to the high use of so-called standard fonts, fonts no longer seem very individual to us.

The majority of B2B companies use a corporate font to create an individual appearance. This is an exclusive font developed specifically for the company. It reflects the company’s values ​​through its time, dynamics and direction. Due to its properties, the corporate font conveys the company’s values ​​to the outside world and shapes the character of a company.

Corporate fonts on the web

Corporate fonts could not be used on the web until now because the fonts were displayed differently on different computers. For this reason, system what is beautiful and what does beauty look for in b2b? fonts such as Verdana, Arial or Georgia were developed. They are especially suitable for display on monitors. With the increasing importance of web fonts, a multitude of new options are emerging for integrating any font into websites.

For the first time, Make a lasting impression it is possible to implement the existing corporate design including the corporate font. It is therefore very important for the company to use the individual corporate font as a web font in order to achieve uniform corporate communication between web and print.

Advantages of web fonts

The advantage of web fonts is not only that the corporate design can be transferred to the web . They also have a positive effect on search engine optimization. The reason for this is that fonts no longer have to be packaged in graphics in order to be displayed correctly in browsers. This enables a more flexible and barrier-free website design.

By integrating web fonts, Make a lasting impression visitors are emotionally connected through typography. It is well known that a cameroon business directory typographically well-designed website is one of the key factors in getting users excited about the website and keeping them there. Web fonts also have a positive effect on the reading and visitor experience on the website.