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Meta launches overlay ads on Instagram reels

The App Store design change puts ads front and center to increase advertisers’ sales opportunities.

Apple is one of the most important

And recognized technology companies worldwide. Throughout its history! it has developed different products operated by the same application store known as the App Store . Recently! the company informed its millions of users that it will make a change in the design of its application store.

This change will impact the image of the store because the “Discover” section will be replaced by “Suggested Apps” where ads will be included so that they stand out.

All the details behind this redesign are not yet known ! but it is believed that it was designed to give greater weight to ads over other non-paid content.

NEW APP STORE IMAGE

How does this affect advertisers?

The new App Store redesign places ads in a strategic location (just below the search bar) where their exposure is boosted and therefore generates higher click-through rates.

Meta Ads makes overlay ads available to its users on phone number library Instagram Reels.

Meta is one of the most important and recognized technological conglomerates worldwide! owning the main social networks such as Facebook! Whatsapp! Threads and! of course! Instagram ! a platform focused on the publication of images and short videos where users and brands can interact with each other until they reach a community that shares their tastes or interests.

Speaking specifically about Instagram ! which means that there 9 best plugins for wordpress so that you are millions of potential customers waiting to come across an ad that will make them make a purchase.

Of course! this is something that Meta Ads understands perfectly! which is why it made the decision to expand its ad options ! starting with Instagram .

What are Overlay Ads?

Overlay ads are a type of ad where the ad is displayed as a launches overlay small piece of advertising text! usually placed at the bottom of a video.

Given the conditions of overlay ads ! they can only be thailand lists placed in a video format! transforming Instagram reels into the ideal promotional space.

How does this affect advertisers?

Instagram Reels overlay ads will work in two formats:

  • Single image ads.
  • Image carousel ads.

Depending on the advertiser’s objective! they will need to launches overlay select an ad model ! but in general both take advantage of user participation to connect the product they advertise with potential customers.

With this update! advertisers will be able to reach a larger and better audience more easily! thanks to the flexibility to create messages and showcase products .