60.2% of people over 60 make buy online purchases online. In addition, 53% perceive that they have an average level of digital competence and 47.4% consider that this level is what is ne to make purchases or carry out online transactions.
These are data provid by experts from the Brechdig-Digital Divide and Older People Research Group, l by Leopoldo Abad, professor at the CEU San Pablo University, who have prepar a ‘Guide for the development of e-commerce and electronic administration websites inclusive of older people’ and the document ‘Digital Seniors: report on the use of electronic commerce and administration in Spain’.
Respondents who make online purchases highlight the following as major motivations for using e-commerce : convenience (95.1%), price and offer (74.6%).
Among the major barriers fac by e-commerce users, more than half (52%) highlight the complexity of return systems. Furthermore, up to 61.9% of respondents consider that not being able to touch the product negatively influences their purchasing decision. However, a majority of these buyers (59%) feel safe buying online.
Go to the physical store
At the other extreme, the segment of non-buyers kyrgyzstan email list 36839 contact leads over 60 who participat in this study (22.5% of the sample) admit, in a large majority (96.3%), that they do so because they prefer to go to the store, see the products and resolve any doubts with the seller.
Among the major obstacles they encounter when purchasing online, they highlight that they have neither the reason nor the ne to do so; in fact, 65.2% use the Internet to compare prices, but call center software: an under-explored marketing tool then make the purchase in person. However, almost half of those survey (47.8%) admit that they do not make online purchases because they do not feel safe on the Internet.
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Increas security in the processing of personal and banking data would encourage non-buying seniors to use e-commerce, through the protection of their data (54.7%), security alb directory in purchasing and payment (52.2%); as well as the guarantee of receiving the product and its return, if necessary (54%). In addition, improv clarity and usability of e-commerce platforms (49.1%) and some type of assistance to resolve their queries during the purchasing process (46%) could motivate them to buy online.