Now that you’ve seen the real reasons to use email marketing templates, it’s time to learn about four widely used templates that produce excellent results.
In addition, you will be able to see some tips to make these templates even better and achieve the objective of each email. Check it out:
1. Promotion
As the name suggests, email marketing models for promotion have the central objective of promoting something , whether it be a of bahrain phone number data new content product, service, special offers or free materials.
This model is most commonly used in B2C companies, with the focus of promoting offers directly to the end consumer . However, digital marketing has made it possible for other businesses to also use this format in conjunction with content marketing.
Tip: The focus of these email marketing templates is conversion, that is, the purchase, contracting or downloading of the offer. Therefore, you should be extra careful with the call to action in the message, using order phrases such as “buy now”, “get your discount” and so on.
Also, don’t forget that for a promotional message what is beautiful and what does beauty look for in b2b? to be successful, it needs to have one essential ingredient: the offer . In other words, the of new content offer in your message needs to be convincing and provide a real advantage to your contacts. A good idea is to use bonuses to increase the perceived value of your product/service.
2. Newsletter
These models are more common, everyone has come across one at least once in their life. We generally use them to published on the web.
Some suggested uses for this model are of new content blogs, YouTube channels, and other content aggregator sites. You can send a summary of the content published once a week to draw your readers’ attention and return to your site.
Tip: Since the focus is to share free content with your leads , the first tip is to produce quality content , that is, information that really interests your audience. After that, you need to optimize this content in the message, creating a good title global seo work and an attractive description , which generates interest in checking out the full content on your website, blog, or social network.
Finally, the golden tip is to divide your leads according to their interests . For example, you can divide your readers according to the category that interests them most and notify them of new content only on the topic that interests them. This technique increases your email open and click rates, as well as increasing your reader satisfaction.
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3. Transaction
Transactional emails are used to notify customers or leads of things they already expect , and are usually triggered as a result of an action by your prospect.
Its most common uses are follow-up messages of new content to deliver the digital reward to the contact who has just signed up on a landing page on your website, confirm a purchase, payment, password changes, and so on.
Tip: These emails are used for confirmation, so they can be simpler and more to the point than the others. Take advantage of this opportunity to improve relationships with your contacts and customers, as well as to indicate new of new content opportunities for free content or special offers.
You can take advantage of this and add a “P.S.” in the footer of the message that works very well to grab the attention of your contacts . For example, let’s say you’re offering a 40% discount to subscribers on your contact list, you could add a reminder at the end of the message like this: “You already have a 40% discount coupon on our website, click here to redeem it!”.
