Even after the initial hype has died down, social media marketing still often has to contend with the prejudice that it is more of a communication tool for the Opportunities of social media B2C sector and therefore does not create any add value for B2B companies.
However, in a series of two blog posts
The question is answere as to why social stockholder database media marketing is not only good, but even better suite as a communication tool for B2B companies than for B2C companies .
While this first blog post will look at the opportunities presented to B2B companies by the specific characteristics of social media marketing and the Opportunities of social media B2B sector in general, the second blog post will describe more detaile approaches, particularly how to generate leads through social media marketing.
Efficient communication
B2B companies are always looking for new solutions that make their company more efficient. The Internet has established itself as the first source skillfully influencing visual perception in b2b of information for B2B decision-makers, which is why search engines and social media channels have taken on the primary role as information filters. The fact that links from social media channels are becoming increasingly important for search results naturally supports the importance of such channels.
Emotional decisions
The B2B Insights study by the RTS Rieger team and forum! Market research has found that purchasing decisions in B2B marketing are driven emotionally and not rationally. In B2B marketing in particular, long-lasting business relationships often arise due to the large purchasing volumes and long purchasing processes, which is why cameroon business directory the personal customer relationship plays a key role in the B2B purchasing process (buying cycle). Opportunities of social media B2B social media marketing can manage these business relationships in a targeted manner and shorten the purchasing process through continuous presence and dialogue. This builds trust in the company, which can be the decisive purchasing criterion, especially in the B2B market and for comparable products.