The perception of websites and emails is strongly influenced by the type of design (layout, structure, colors, typography, images, etc.). perception in B2B Visitors decide within 3-5 seconds whether to continue reading or abandon the site. But how can this perception be skillfully influenced?
The placement of texts determines the perception
Wase of reading and understanding moj database of online texts. Texts placed on the right can be read and understood better than texts placed on the left . According to current findings from brain research. Furthermore, based on current findings from brain research, reading speed increases when texts are ideally designed and placed.
The order of the words plays just as important a role as the semantics in understanding the meaning of the word. The meaning of words (foreign words . Abbreviations, anglicisms, etc.) is crucial for quick understanding.
Reading on a screen is tiring
Attention is less than in print media. perception in B2BNavigating with the mouse also reduces performance by around 30%. Online users want precise and targeted information quickly (text, images, facts, videos, etc.). Readers opportunities of social media in b2b higher than in b2c of online texts usually scan at a speed of around 300 words per minute and only one in six reads the text in full.
Particularly in the B2B sector, perception is of immense importance due to the complex . Topics and content as well as products and services that require explanation. It is also known that the font, i.e. the typeface and font size . Influences mental performance. perception in B2BThe special online reading behavior and the complexity of the content in the B2B environment require the texts to be optimally aligned to online users. An opportunity for every B2B website optimization .
Conclusion
If B2B companies pay attention to how cameroon business directory texts are written, which fonts they use and how they place texts, words and text-image combinations perception in B2B on websites and emails, complex issues can be understood more quickly. This promotes user-friendliness and creates a positive experience for the target group.
