Attracting an audience is the goal not only of companies, but also of entertainment platforms. The latter need cool content, and they are ready to invest resources to “lure” its creators. Platforms attract bloggers .
For example, VKontakte is launching a grant local marketing email list program worth 100 million rubles for bloggers who create horizontal videos lasting 10 minutes or more.
Individual entrepreneurs and communities with more than 1,000 subscribers can apply for support. Well-known media personalities will judge and monitor the fulfillment of KPIs related to audience growth and content volume.
RUTUBE added a section “RUTUBE for bloggers” to the main page of the video hosting service, the purpose of which is to help authors take their first steps on the platform and develop the channel in order to monetize it in the future.
Watch like a zoomer: the age of the target audience influences the duration of video viewing
It turns out that the choice of video length depends on age. At least, that’s what the VK Video study says .
Videos up to 5 minutes long are preferred by let’s look into the future Generation Z users, millennials prefer content that lasts at least 20-30 minutes, Generation X does not mind spending an hour watching, and people over 45 choose videos that last from 1 to 2 hours.
Zoomers save their time by watching videos at x2, while users aged 35-55 do other things while something is playing in the background.
This data once again confirms the importance of studying your target audience: without analyzing your target audience, you will simply waste time and money on creating video content.
Marketplaces in 2024: How Much Do Sellers Earn and How Do Buyers Behave
Sellers earn only 53 thousand rubles on average if they choose one marketplace, according to a study by the T-Bank eCommerce platform.
But at the same time, entering each new site fresh list increases the median average income by 2-3 times.
It is logical that the number of sellers working on two or more platforms is increasing. By the end of 2023, 48% of sellers who started working on marketplaces in 2020 entered additional platforms.
You can learn more about changes in the marketplace market in the study .
I’ll be honest, it doesn’t matter whether you trade on one platform or three, you need to approach launching a business and, for example, creating a product card with the same degree of responsibility.
This article tells what a working and customer-attracting product card should be like .
Three factors influencing buyer’s choice on the marketplace
The fact that placing products on one marketplace limits audience reach is also confirmed by a study by the IKS agency (by Okkam) .
It determined that the profiles of marketplace users not only differ from the main target audience, but also vary depending on the platforms themselves!
Of course, buyers compare items on several marketplaces and then make a choice.