Modern reality is geared towards rapid consumption of information. This also applies to advertising messages. People accustomed to social media often limit their reading to headlines only. This is difficult for creators to understand, but instead of fighting reality, maybe you can… use it for your own purposes.
When you are wondering
How to write an ad that will be dataset effective and encourage purchases, try the power of magnetic headlines. Intrigue the reader from the very beginning and see that in this way you really have a good chance of tempting them to take advantage of your offer.
But how do you write an interesting headline
That will grab your audience’s attention? Keep a few basic rules in mind:
- write in simple language – do esker launches incident management solution to improve customer relations not try to use complicated syntax, do not use scientific vocabulary,
- use the active voice instead of the passive voice – stop starting sentences with infinitives. This will make your advertising texts more dynamic and action-packed,
- address the reader directly – this way you will shorten the distance and create the impression that your message is a casual conversation with a very good friend, to whom you do not want to sell anything at all, but rather help him solve his problem. Whenever possible, give up the form “Mr. and Mrs.” and address the recipient as “You”,
- try to discover the customer’s problem and provide them with a ready-made solution – you can write: “Are your car doors jammed? Call us and we will quickly open any lock” instead of “We offer emergency car opening”,
Wondering how to write an ad that sounds credible?
Use the power of numbers ukraine business directory percentages, positive opinions and research. “97.5% of our customers are satisfied with the purchased product” will appeal more to the imagination than long praise of the offer or listing dry features of the product. However, you must remember about reliability – provide only real data and verified results of research, surveys or statistics.