Amazon’s platform developed a new virtual assistant to make the shopping experience more user-friendly.
Amazon is one of the most important transnational companies worldwide, with parcel services, an online store and a streaming channel, among other types of platforms that have boosted the popularity of this company in the market.
Because of this, the American company has gained a user community that exceeds hundreds of millions, which automatically translates into hundreds of millions of potential email data customers who browse each of the platforms in the Amazon ecosystem every day.
In a move to improve e-commerce
Amazon developed “Rufus” , its new virtual assistant that leverages the power of artificial intelligence to assist users in their purchasing processes, through personalized product recommendations and additional information.
At the moment, Rufus is only available to Amazon users in the this plugin is part of the new features of the United States, but the acceptance of this product could lead the company to launch it to the rest of the world.
What do we know about Rufus?
Rufus operates on a Large Language Model (also known as LLM), which is fed by vast amounts of specialized data from Amazon’s product catalog, customer reviews, and web data.
Customers and users can ask Rufus questions about products, comparisons, and even ask him for suggestions for new items that match their interests or needs.
With the help of artificial intelligence, Amazon’s new Amazon’s new shopping assistant provides targeted suggestions based on your tastes and previous transactions.
How does this affect advertisers?
Rufus can act as an ally for advertisers by guiding Amazon’s new Amazon consumers to new products they were previously unaware of.
In this way, users will see their experience as customers thailand lists altered, giving advertisers the opportunity to reach a larger audience, taking advantage of the range of reach of Amazon ads.
Conclusion
By leveraging product recommendations and comparisons, plus information from customer reviews, Rufus is able to predict fashion trends, which advertisers can then leverage to reach a larger audience or potential customers.
