Felix: When you as a what did you find easier than you team decided to take on this new mission expected?

Jess: I think the team decided to take on this new mission marketing side

When you make a pivot in your business, you sometimes worry about, how do I explain it, how do people know, where can we find them? People were very aware of the situation in the hospitals job function email database and the mask shortage, so it was easier to explain the shift, and the support behind it was incredible from the beginning. Our engagement on social media went up. We had different influencers and celebrities sharing this, so I feel like the initial spark of the marketing campaign was easier than we expected.

Felix: Was there a lot of planning involved in this? How did you find a way to break through?

Jess: We went to the fire scene

Everyone was talking about the mask shortage, and we were there to provide people with a solution. So yeah, it can be hard to cut through the noise, but I think if what you’re doing is relevant and also offers something positive, I think a lot of people were and are frustrated by the pessimism in the news, if you’re there how to track results and improve them? and not only being relevant but also showing the positive side of it all, it can really get a lot of attention. There are so many companies america email doing this right now, and it’s been amazing to see the power of business transformation and how business can really be a tool for change.