The Fundamentals of Franchise Franchise marketing is the process and methods franchisors and franchisees use to grow their business. This type of marketing serves two purposes – to find new franchisees and to attract new customers on a local level.
What’s unique about a franchise is the relationship between the franchise owner and the franchisee. The two must work together to help each other succeed, and the marketing plan must be consistent and easy to replicate.
Digital marketing has become an essential element in the success of franchise marketing. Franchisors and franchisees depend on digital marketing because it’s affordable, efficient, and instantly reaches its target audience to increase sales and conversions.
Let’s look at 10 franchise marketing tips you can implement for growth and success.
Ten Tips and Ideas for Your Franchise Marketing Plan
Since you’re creating a strategy for you, your special database business, and your franchisees, your marketing plan serves multiple purposes. The best franchise marketing practices should focus on your goals of attracting customers and growing your franchise.
1. Establish clear brand guidelines.
Clear and concise brand guidelines are the foundation of a cohesive how to make the consumer the protagonist with experiences marketing strategy. Start with your brand overview – your mission, history, values, and vision. Franchisees need a clear idea of the brand identity.
Since the brand must be consistent across all platforms and locations, brand guidelines usually include your mission statement and operations instructions.
2. Know your target audience.
One of the most important aspects of creating an effective marketing plan is understanding who your target audience is. As a franchise, your marketing is dual purpose – customers and potential franchisees.
Not only are you targeting customers with various personalities and demographics, but you’re also targeting entrepreneurs and business professionals who may want to join your franchise. Who you invite into your company can affect your brand’s success.
3. Communicate your brand’s story.
Great storytelling is an essential marketing tool. Why? Because it makes you more authentic and trustworthy. You want customers to choose your business because of your story, not your prices.
Communicate your story and explain why you do what you do. Doing so builds connection and loyalty between you and your customers. Include your franchise brand story in all your marketing materials. Also, make sure fax list your website and social media channels convey your story and showcase your values.
4. Optimize for local SEO.
A critical part of any marketing plan, including a franchise, is search engine optimization (SEO). SEO determines where your franchise ranks when people search for it.
One of the benefits of joining a franchise is that it’s an already-established business and brand. Local marketing is the key to your franchisee’s success. And since their success is your success, giving them the resources they need is crucial. Optimize your content and web pages for local search, utilize local-based landing pages, and create separate local business listings for each franchise location.
Read More: What are Local Search Ads?
