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 view of the marketing department

If you look at it from the perspective of the company’s overall marketing department, you cannot just look at the problems of a certain channel or a certain position. So, under the digital marketing system, how should the marketing department of a TOC company be reconstructed?

This may be a difficult thing to  do, as changes in the marketing department are not “decided by the department leader.”

The first stage is empiricism-oriented

What is empiricism? When people make decisions, they make them based on experience, not data. Most decisions come from denmark phone number library heated discussions in the office about annual plans, then the budget is split into monthly budgets, and the campaigns are made based on the channel ROI effect.

Currently, most companies that do not have a “digital marketing” mindset are using it.

The advantage is that everyone makes decisions and discusses together, but the disadvantage is also obvious. After each data review, it is archived in a folder on the computer. As employees continue to leave, the data is slowly lost.

The second stage is the transition to semi-scientificism

 Semi-science, which is what we often use, is data plus empiricism.

It is worth noting that some companies do not have a CDP (Continuous Data Protection, customer data middle platform) system. When data is needed, they rely entirely on manpower and piece together various channels.

Executives with overall for beating gatekeepers digital marketing planning will communicate with products and develop them simultaneously during launch.

On the contrary, companies with CDP will store the data labels, user behaviors, and registration information fed back by the third-party platforms in their own systems every time they market. The next time they market to different customers, the third-party platform’s delivery will be relatively accurate.

The third stage is customer-oriented analytical.

This is easier said than done. Except for the leading companies in the market, no medium-sized companies have been able to fully achieve this.

In other words, in the mobile numbers future, except for some offline activities and cross-industry cooperation, other content marketing and conversion operations centered on customers will be driven by the results output by CDP.

In this process, what should the digital marketing team leader focus on? From a business perspective, it is inseparable from the “three processes and three foundations”. From a team perspective, it is inseparable from the integration of resources from various departments and the cultivation of organizational capabilities.