Visibility is how users can find a site’s content on the Google SERP or any other search engine. In the case of SEO, the results are naturally and organically visible. In the case of SEM, paid ads are plac in search results. They usually appear first with a small label above that says “Sponsor.”
For example, if you search for “Chinese food restaurant,” you will see that the first results are paid, while those that follow are organic.
However, in recent times
Google has begun to implement modifications in its SERP, showing more paid and AI-generat results, known as SGE (Search Generative Experience).
Traffic: Quality vs. Quantity
Traffic represents the people or users who enter the whatsapp number list website. It can be organic or paid. In the case of SEO, the traffic is of higher quality because these are users seeking specific relevant information. SEM, on the other hand, provides a large volume, but the quality will vary depending on the keyword, audience segmentation, and specific campaign.
Do you want to understand it better? Let me share an example: through SEO, a cooking blog can attract readers interest in specific recipes. With SEM, you can direct ads to a broader audience, but some clicks may come from people not necessarily interest in cooking, resulting in low-quality traffic.
Analysis and Measurement of Results
Finally, there is the analytical segment and what features should an effective advertising slogan have? measurement of results, also known as metrics. This represents how the results are visualiz. Both in SEO and SEM, these results are measur with metrics such as clicks, impressions, and positions, which can be obtain with tools like Google Search Console, Analytics 4, and Ahrefs, among others.
In the case of SEO, the results are usually china numbers seen when there is an increase in organic traffic to the site and a better position in the ranking of those organic keywords. On the SEM side, the most important aspect to highlight in the results is conversions and return on investment (ROI).