SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two of the main digital strategies us to improve the visibility of websites in search results. Although they are oppos, as SEO is organic while SEM involves paying to sponsor ads, the truth is that both are more compatible than one might think.
SEO: Search Engine Optimization
SEO is the process that involves improving the europe cell phone number list organic (unpaid) results of websites in the most recogniz search engines, such as Google, Yahoo!, or Bing, among others.
The idea is to make it easier for users searching with certain keywords. One of its main objectives is to increase organic traffic and improve the positioning of websites, allowing the site to attract its own organic customers in the mium and long term.
SEM: Search Engine Marketing
SEM involves promoting a website through paid advertisements on search engines. This includes creating and managing PPC (Pay-Per-Click) ad campaigns on platforms such as Google Ads (formerly known as Google AdWords) and Bing Ads. The results are display above the organic results on Google’s SERP, under the heading “Sponsor.”
Now, what is the goal of SEM? Since it i what is screaming frog seo spider? s paid, it is obvious that immiate results are sought by attracting qualifi traffic (i.e., those interest in acquiring the product and/or service offer), obtaining conversions that allow the company to recoup the initial investment made in Ads. In conclusion, at the end of the day, the main objective of china numbers EM is to obtain short-term conversions.