How to write an effective advertising slogan? Keep to general rules that will make your task easier.
A good slogan is:
- simple – the advertising slogan must gambling database be “catchy” and easy to remember, so it is worth focusing on simplicity. The best slogans have about 5-7 words (there are also 2- or 3-word or longer ones). Examples of hits from the Polish market include “For You, for the Family” (Tesco slogan) or “No to Frugo”,
- original – remember that an advertising slogan becomes a calling card for a brand (or a specific product) and must be associated with it at the same time. It is important that it surprises with its ingenuity and does not repeat the usual patterns. Above all, it must arouse emotions. It can be funny, intriguing, moving, or even slightly ironic. The most important thing is not to be BORING. An original, yet simple advertising slogan was created by, among others, the Plus mobile network: “Keep your hand on Plus”,
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Credible – not only creativity is very important
- but also building trust in the recipients. Your multichannel digitalization in customer service – ecommerce goal is not only to surprise every person who hears or reads the brand slogan. The ultimate goal of advertising is sales, and a transaction will take place when the recipient of your message turns into a customer. How to do it? Be credible! Consider the scale of your business and, based on it, find the features of the offer that will attract customers. A small company producing jams will not succeed if it wants to promote “the best jams in the world” in its advertising. However, it can emphasize their freshness, homemade recipes passed down in the family for generations, fruits from organic farming from a trusted farmer. Do you want to create a good advertising slogan ? Never embellish! The quality of products is important, but when they are no different from the competition, do not emphasize that, for example, their composition is unique.
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Santander Bank offers personal and business accounts
- Savings accounts, deposits and loans ukraine business directory tailored to the needs of different groups (youth, students, standard, for VIP customers, etc.), which is why it promotes its services with the slogan: “The bank you want”. The Top Secret brand focuses on sexy collections, and its advertising slogan is: “Strictly cool clothes” (the slogan perfectly matches the brand name), while Biedronka mainly targets budget customers and attracts them with the slogan: “Everyday low prices”,
- focused on the most important advantage of the advertised brand or product – do you operate in a niche industry?