The AI-powered search engine has announced that it is developing a revenue-sharing program.

As we had informed you in our previous article “Perplexity AI: The new competition for Google’s artificial intelligence ” (available on our blog)! Perplexity is a conversational search engine (relatively new) that uses the power of artificial intelligence to interact with its users and offer them dynamic answers to their queries! which indicates a new way of using browsers! which has apparently had great acceptance by the public.

The popularity of this startup has given

it a community of around 40 million monthly users! a number that represents a significant number of new potential customers that brands could not ignore.

However! reach is not the only reason why more and more advertisers have decided to advertise on the new search engine.

The artificial intelligence used by Perplexity has generated a series of criticisms and problems related to plagiarism! due to the fact that not enough credit was being given to the editors who were responsible for training it.

This confrontation has forced the search engine to develop its new “Publisher Program!” a measure that forces it to share advertising revenue with media partners.

Specs 

• Publisher partners will receive a percentage of advertising revenue when their content appears in search results.
• Access to developer tools.
• Selling related follow-up questions.
• “Sponsorship” label on ads.
• Free access to language models.

How does this affect advertisers?

Thanks to Perplexity ‘s new revenue sharing program! more and more publishers will join the development of its artificial intelligence ! which increases accurate mobile phone number list the number of users and therefore the visibility reach for advertisers. In addition to venturing into the development of new segmentation tools or resources operated by artificial intelligence for campaign optimization.

It’s official: starting Monday! August 19! 2024! Google Merchant Center will automatically complete all user registrations.

Google defines Merchant Center as a free tool that helps millions of buyers who use Google to discover! explore and buy products . A Google Merchant what are the best email marketing templates and how to use them? Center account gives users the ability to upload and manage product data! and then advertise them on the different platforms that make up the search engine ecosystem. The use of this Google tool is for all brands that want to increase their sales.

Since August 2023! the search engine had announced that thailand lists Google Merchant Center would evolve into a simplified version with new tools for creating ads. 

However! it is almost a year later that Google finally opens the conversation and reveals some details about the new Google Merchant Center Next.

What’s new in Google Merchant Center Next?

1.- Free artificial intelligence tools in Product Studio 

Product Studio has new tools to redesign product images within the platform! among the changes you will be able to make are:

• Remove cluttered backgrounds from images.
• Improve image quality.
• Generate scenes with images of your products or seasonal promotions.

This feature is currently available in Australia! Canada! India! Japan! the United Kingdom! and the United States! but the search engine will soon expand this feature to other regions.

2.- Performance Analysis

The new general performance analysis tool has more Publisher Program complex metrics! for example:

• Company information.
• Products.
• Market information.

Among other elements that Google will later reveal! but in general they work to create more complex reports. But these new tools will not affect the operation of your campaigns or the previous product configuration. 

Google Merchant Center Next optimization aims to make it easier for merchants (of any size) to promote their products easily and at scale. So the simplified flow of GMC Next will give advertisers control over how their products appear on Google and the information that accompanies them ! increasing your chances of connecting with an audience interested in becoming new customers.