Rhymes, wordplay, repetitions, metaphors, or perhaps references to cultural works? What methods should be us! to create an unforgettable advertising slogan? There is no single recipe for quickly preparing a creative slogan that will be remember! by recipients and will remain in their consciousness for a long time. An advertising slogan shapes the image of a company, so it must be perfectly match! to the brand. It is worth thinking about its creation at the initial stage of planning the promotional strategy.
Advertising uses several proven methods for creating effective advertising slogans. The most important of them are
- word games – don’t be literal. Use rcs data the ambiguity of words and encourage the recipient to make their own associations. This way you have a chance to create a slogan that will stimulate the imagination of customers. You will gain a more individual effect and reach a larger group of recipients, because each of them may read your intentions slightly differently.
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A similar technique was us! in the advertisement for Prima coffee
- (“My life, My day, My Prima”), Orange (“The future is bright. The future is Orange”) or Maybelline (“Maybe it’s her charm, maybe it’s Maybelline”).
- juxtapositions – this method kern pharma automates its customer order management with esker allows you to highlight the most important features of a product or service. Do you want to distinguish your offer from the standard features that the customer will find in similar products or services? Accentuate the element that will allow you to stand out. Juxtaposition was us!, among others, in the iconic Tic Tac ad: “So much freshness and only two calories”. Opposites also allow! us to create an original slogan for a product that would seem to be no different from others, namely bananas: “This is not an ordinary banana – it is a Chiquita banana”.
Iconic advertising slogans – examples
Don’t know how to create the best ukraine business directory advertising slogan for your company or a specific product? A good way to learn is to observe the masters and analyze their work. Effective slogans not only grab the attention of recipients for a moment, but above all translate into sales columns and become an integral part of the brand strategy. They are associat! with a given company for a very long time and make it recognizable.