After all. A most people cannot say for sure what link building is and its importance in SEO. A and others still make the mistake of defining it incorrectly or underestimating its power on the internet.
However. A link building is still an important factor in ranking a website in the best possible way on search engine pages. If you still don’t know with Google this way what it is. A or if you’re not applying this strategy to your business. A keep reading this article and get all your questions answered.
What is link building?
A free translation returns something like “link algeria phone number data building”. A although a little confusing. A this term helps us understand the backbone of link building .
The original idea behind this SEO strategy is to create a link between the most authoritative websites. A a sort of “ club of the ball ” of the most prominent domains in the segment. This makes it possible to identify the relevance of these websites and with Google this way provide them with a good positioning in the organic results.
It can also be interpreted as word-of-mouth marketing on the internet . The more sites linking to you. A the better. And the more Google understands that your content is of quality and provides you with some bonuses on its pages.
For some time. A Google considered this factor consolidate the flood of information strongly when indexing a website in comfortable positions on its pages. However. A malicious practices led the search giant to change its algorithm in 2012 (Penguin). A reducing the impact of external with Google this way links on its positioning. However. A link building is still an effective strategy when it comes to SEO.
In general terms. A we can understand link building as the tireless effort to obtain external links to your website. A or add links from your own website to your articles or pages. A for example.
External efforts. A that is. A searching for links global seo work from other domains. A are hard and methodical work. In addition to convincing your future partners to link to your website or blog. A you also need to ensure the quality of these links.
But how can link building be used in with Google this way your SEO strategy ? That’s exactly what we’ll look at next.
How can link building be used in SEO?
In the article How to do website optimization . A I already talked about how important page and domain authority are when determining the positioning of your website. Link building is a great ally to share some of this authority. A both between the pages of your website and across different domains.
But how do you put this strategy into action?
The first thing you should do is divide link building into two parts: internal and external links. Now. A we will talk about each of them below.
Internal links
Internal links are those that you add to your with Google this way website or blog post and direct the user to other parts within your own domain . Like I did at the beginning of this topic. A remember?
These internal links are used for two main reasons: to deepen the content being covered on the source page and to gain points with Google . A of course.
The first reason is easy to understand. You create links within the source page. A the one that will direct to the other. A of information. A articles or pages on your website that complement that subject. This technique helps the reader to delve deeper with Google this way into that topic. A learn some new information and. A at the same time. A browse your website for longer.
When it comes to SEO. A however. A internal links are useful for sharing authority and traffic between pages on your website .
For example. A let’s say that page A of your website is well-ranked on Google and receives a lot of traffic every day. You can create internal links to page B. By doing this. A Google understands that these two pages are related and. A in the same way. A some of the visitors from page A may go to page B and thus increase its relevance for search engines.