Response time
How long does it take your salespeople to respond to a contact? Do you know how long your persona tolerates for this response?
Sales is one of those moments when your sales your sales process process differences between people become even more evident. It shows how things azerbaijan phone number data can be relative and how a lead can abandon the purchase journey because they feel wronged, even if your company does not share this same point of view.
Does your sales department have a metric related to response time? Is it 12 hours, or maybe 24? Is this time as ideal for your leads as it is for your company?
Just to give you an idea, see the response your sales process time averages published by Marketo :
Email : 7:31pm
Telephone : 36h and 57min
But other industry research suggests that your sales process some companies take up to 42 hours to make this contact . Others, however, don’t even respond to their leads, missing out on the chance to make a sale.
For this reason, it is important to know the do b2b companies need social media guidelines? response time in your company, and what is more, to limit this time, creating a target so that your salespeople do not fail to meet it. To find the best time, in turn, talk to the people most interested: your customers (potential, new and old).
8. Number of contacts per salesperson
Remember what I said in item 4 that your your sales process salespeople are people too? Well, the contacts per salesperson metric is another ally to avoid your sales process overloading your sales department and, much less, leaving your employees with idle time.
Through it, you can find out how many phone global seo work calls, emails or any other form of contact that you use in your company can be made in a given period. You can use this data to standardize this in your company and turn it into a goal, just like the metric we saw earlier.
The key point is that with this information you can have a more productive team, make more contact with your customers per day and, therefore, close more sales .
9. Number of meetings per sale
Does your company use meetings (in person, by your sales process phone or video conference) to close a sale? Yes? Then this is another sales metric that you cannot your sales process ignore in the effective management of your company .
It shows how many of these meetings are needed to convince the lead, how many of these prospects are progressing in the buying journey and your sales process whether salespeople are able to take advantage of these opportunities to generate new business for their company.
Smoothing out some rough edges and fixing some points that are not yet fully in line with what you need.
Besides, it never hurts to be proactive, right? With the follow-up rate, you can predict how many conversations (on average) will be needed to convince a client and you can change the approach in some of them to try to reduce the number of meetings in a row.
