Every YouTube rabbithole, deep dive or “how to” inquiry starts with a search. YouTube’s powerful search capabilities have made it the world’s second-largest search engine—of course, having Google as your parent company never hurts.
Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community.
Search YouTube comments
Just like any other social media platform, responding to comments is a key part of YouTube community management. Search YouTube comments to find ones you new zealand phone number data haven’t responded to yet, identify which commenters have the most subscribers and use FAQs to inspire new content.
Do this by going to YouTube Studio > Analytics tab > Comments. See a few ways you can filter comments in the screenshot below.
The comments search tool in YouTube
Studio and the search filters you can use, including not yet responded to, follower count and more.
Hashtag searches
Similar to Twitter, hashtags are searchable on YouTube. They even have their own landing page. This is a andrea larson reimbursement program manager (assure) powerful tool for competitor research, to identify hashtags you should use and to inspire ideas.
Search hashtags by typing
a hashtag into the search bar and hitting enter. Then, click the large hashtag icon to see videos that use that hashtag.
A gif demonstrating how you can search a hashtag in the YouTube search bar to find a results page for that specific hashtag
You can also search hashtags directly from china numbers videos. While you watch a video, look for blue hashtags above the title or in the description. Click on the ones you want to search.
2. YouTube Live features
With 37% of consumers saying live video is the most engaging content type, it’s a valuable asset to your video marketing strategy. Live video on YouTube even has a dedicated feed, which can help expand your reach.
A few need-to-knows:
To use YouTube Live, you need to verify your channel. And if you want to stream on YouTube using mobile, there are minor additional requirements to meet. Either way, it can take up to 24 hours to enable your first livestream, so plan accordingly.