Qurpos down to one word related How to Use the Power of Purpose to Market Your Franchise Personality But that’s when personality comes into play. Personality is a wonderful opportunity for us to add another layer of depth, nuance and vibe. We don’t need our purpose alone to do all of the differentiation. Our unique brand emerges as a unique concoction of purpose, personality and practices. Think of the most commoditized industry you can think of, such as drinking water.
If we toss out all the claims about
The quality of water and just assume water is water, how do we differentiate? Personality. VOSS is glassy and ultra-premium—clearly for important people. Poland Springs is pure, utilitarian and no-frills. Death Water is irreverent Oman WhatsApp Number Data and absurdist and resonates with an audience that shares that profile. Water is water, but the personality wrapped around it changes everything. Personality is a playground. Permit yourself to have fun with this. Imagine if a brand consultancy was started when a disenchanted pastor fell out of love with the church. That’s me and my story. And you better believe our company’s personality is quirky and spirited as a result.
Maybe you’re a roofing company
But you work wearing medieval garb and call yourselves the Shingle Squires. Noble roofing solutions for the modern castle!” Maybe you built an app to help mushroom enthusiasts identify strains called Shroom Zoom. Fast identification of the fungal jungle!” Maybe you’re a travel company that ships people’s favorite pillows to any vacation destination in a vintage chest called Pillow Passage—”Your pillow, in paradise!” There’s no right or wrong personality to wrap around your purpose, but some ideas are more IT Numbers strategic than others. The best advice is to ensure the personality traits are authentic to you as the founder in some tangible way so that, over the long term, you feel natural stewarding the brand. Ask a trusted friend if you have a hard time with self-reflection and seeing your strengths as others see them. Practices
